Thirty years of Tuesdays.
So we built what we wish we'd had.

Est. January 2026Ann Arbor, MichiganHome · Gift · Fashion

It's just another Tuesday. A retailer is on the phone trying to get a shipping update while helping customers behind the register. A brand owner is updating their catalog for the tenth time this month. A sales rep is answering texts about claims and missing product images from their car between appointments.

This is the industry we've worked in for nearly 30 years, and it deserves software that understands what a Tuesday really looks like.

Three doors. Pick yours.

Whatever your role in the industry, we built this for you.

01 · For RetailersSARA

Meet
SARA.

The operating system for your store. She processes orders, reads invoices, and watches your inbox so you can stay on the sales floor.

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02 · For BrandsThe Toolkit

Your unfair
advantage.

An AI crew, content engines, ERP & CRM, and marketplace muscle for Amazon and Faire, all built for the rhythms of home, gift, and fashion.

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03 · For Reps · SoonSARA for Reps

Built with
reps.

Reps live between brands and retailers, doing the hardest job with the least support. We see you. We're listening, and we're building alongside you.

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For Retailers

A story about Linda.

SARA (Smart Assistant for Retail) is the operating system for the independent shop. Built for stores that can't justify enterprise software, but deserve enterprise-grade tools.

Linda has owned her shop for twenty-two years. She knows every customer's grandkid by name, and which one is allergic to peanuts. She can tell you, by feel, which candle is going to sell out before Mother's Day.

She also has fifty unprocessed invoices on her desk. She doesn't know what's landing next month, what her open-to-buy looks like, or which fourteen claims are still pending with which brands. The work that pays her, being on the floor in front of the customer, is the work she keeps putting off until the paperwork settles. It never does.

SARA does the paperwork. She reads the invoices the moment they come in. She watches the inbox. She reconciles claims. She tells Linda, on a Tuesday morning over coffee, what's coming and what to reorder. Linda gets her floor back.

Invoice intakeOpen-to-buy visibilityClaims trackingInbox triageReorder signals

Read SARA's full story →

For Brands & Manufacturers

Winter market is in eleven weeks.
Your catalog still lives in three spreadsheets.

We've spent nearly 30 years on the brand side too. We know the tempo of a line release, the panic of a late image shoot, the math of a hundred SKUs across six marketplaces. We built a toolkit for it, not a feature list. A crew that works the way your team does.

CREW

Alex · Aira · Nova · Kira

Four AI assistants trained on different beats of your business. They draft, summarize, plan, and answer in your industry's language.

PIXEL

Image · Description · SEO · GEO

A content engine for the lifestyle imagery, copy, and search-ready metadata your line needs, at the speed the market demands.

ERP & CRM

Built for home, gift, and fashion

A modern operations backbone that actually understands your industry. Not a generic platform with templates. A platform that starts with the industry.

WMS

Receiving · Picking · Fulfillment · Shipping · Billing

Warehouse management built from the ground up for the gift and home trade. Not a retrofitted enterprise platform. Runs on mobile, tablet, and web, wherever your team is.

AXON

Amazon Excellence Operations Network

Listing, optimization, inventory health, and growth on Amazon, handled by a system that already speaks the platform.

FRIOP

Faire Retail Intelligence Ops Engine

Made-for-Faire intelligence: brand visibility, retailer matching, and order flow that helps you show up where buyers are looking.

Walk through the toolkit →

For Reps & Rep Agencies · In development

The road warriors of this industry. We see you.

Reps live between brands and retailers, doing some of the hardest work in this industry with the least support. Chasing missing images. Hunting invoice details. Keeping order status straight across dozens of brands and hundreds of accounts.

We're not here to argue with the tools you use today. We're here to fill the gaps: the daily-grind work nobody else has built for. SARA for Reps is being built alongside reps, on the road, this year.

Talk to us early →⏱ Coming 2026

Built with reps, for reps

If you'd like to be part of how SARA for Reps gets built: quotes, gripes, and a feature wish list welcome.

What people are saying

Voices from the floor.

Words from the people who've worked alongside us, on the brand side, on the retail side, and at industry trade tables. We listen first, build second.

AITOMIC provides solutions for emerging issues being realized daily in this fast-moving world of technology. Not only is AITOMIC leading innovative technology, but they also have decades of experience, bringing a clear understanding to the Gift & Fashion industry's unique set of challenges.

Kim PoundsPresident, NextGen Dallas

AITOMIC has been incredible to work with! They truly listen to our needs and deliver tailored automation solutions that simplify the nonstop demands of managing digital resources.

Michelle LeutholdOwner, Sincere Surroundings

Finally, AI solutions built by people from our industry, freeing up time and resources so manufacturers and retailers have time for what matters most.

Molly WilsonOwner, BEST of Show

Our mission

Build AI agents that give businesses back their time,
so they can spend it on their customers.

Bigger than software

Educating an industry.

This is bigger than software for us. The home, gift, and fashion industries deserve to understand AI, not be sold it.

We're committed to teaching companies of every size, and the people inside them, what AI actually is, how to use it, and where it will and won't help. Workshops. Hands-on sessions. Candid conversations. Whatever it takes.

If we make every retailer, every brand, and every rep more AI-fluent, the whole industry rises. That's a win we'll show up for whether or not it sells a single license.

Workshops

In-person and virtual sessions for teams who want to get past the buzzwords.

Industry Talks

Including panels with associations like GHTA, talking AI in plain industry language.

Office Hours

Open conversations, no pitch. Bring questions, leave smarter.

Read our full mission →

About AItomic

We came to tech
from the showroom floor.

Founded in Ann Arbor, Michigan in January 2026 by three industry veterans with more than 80 years inside home, gift, and fashion, alongside a team of about twenty engineers, AI-native from day one.

Phani Parlapalli

CEO · 29 years

Including 20+ as COO of Young's Inc. Spent the last three decades inside the home, gift, and fashion industry.

Rekha Nair

CTO · 28 years

Building and leading technology in this industry. From warehouse systems to web platforms: she's shipped it all.

Matt Darr

CFO · 25 years

Running the financial backbone of industry businesses. Knows the P&L of a brand, a retailer, and a rep agency.

Why this, why now

We came to tech from the showroom floor, the warehouse, the trade show booth, the P&L. We're building what we wished we'd had for the last three decades.